AGENCY
Goodby Silverstein & Partners

ROLE
Creative Director & Director

A virtual reality experience that takes viewers inside the surrealist master’s mind. To do so, it takes viewers into one of his earlier paintings, The Archeological Reminiscence of Millet’s “Angelus.” For the first time people can see a painting how the painter himself saw it in his mind, before the very first brush stroke. It lives as a VR experience at the museum in which viewers can move freely in the immersive environment and as a five-minute 360-degree interactive video in which they are guided by a music track. Both allow viewers to explore the wonders of Dalí’s imagination, hear the artist’s thoughts, find some of the famous creations that would come later in his career and in the process learn more about the life and work of the surrealist master. Above all, Dreams of Dalí is a new and more engaged way to look at art.

1935 . The
Archeological
Reminiscence
of Millet’s
“Angelus.”

The Dalí Museum Interior