Dreams of Dalí – The Dalí Museum

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AGENCY
Goodby Silverstein & Partners

ROLE
Creative Director & Director

 

A virtual reality experience that takes viewers inside the surrealist master’s mind. To do so, it takes viewers into one of his earlier paintings, The Archeological Reminiscence of Millet’s “Angelus.” For the first time people can see a painting how the painter himself saw it in his mind, before the very first brush stroke. It lives as a VR experience at the museum in which viewers can move freely in the immersive environment and as a five-minute 360-degree interactive video in which they are guided by a music track. Both allow viewers to explore the wonders of Dalí’s imagination, hear the artist’s thoughts, find some of the famous creations that would come later in his career and in the process learn more about the life and work of the surrealist master. Above all, Dreams of Dalí is a new and more engaged way to look at art.

 
daliframewhite.jpg

1935 . The
Archeological
Reminiscence
of Millet’s
“Angelus.”

The
dalí
museum

The Dalí Museum Interior

Dream On – 25 YEARS OF PHOTOSHOP

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To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop PSD files. The film was animated layer by layer utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, showing off the software’s contribution to the creative world in powerful and unexpected ways. Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life. The spot debuted on February 19th 2015 on YouTube and premiered during the Oscars and Mad Men Grand Finale to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

Case Study

Some of the artwork curated from artists on Behance, Adobe's online community.

Rainbows – Doritos

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To expand on what the brand positioning “For the bold” means and tell the world, “There’s nothing bolder than being yourself,” Doritos decided to “come out” in support of those who haven’t yet, and created a totally new product that stood as a social platform of support. Each bag contained rainbow-colored chips and a quote of support on the back, submitted by members of the LGBT community. Doritos Rainbows were available only online at DoritosRainbows.com. To claim a bag, visitors first decided how much they’d donate—starting at a minimum of $10—and could tweet a quote of support with the hashtag #boldandbetter. All the donations went to the It Gets Better Project in furtherance of its mission to inspire hope among LGBT youth and fight suicide. The bags were delivered via mail in the weeks leading up to National Coming Out Day.

The New Creatives – Adobe Creative Cloud

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A Cannes Cyber Lion winner, this campaign helped Adobe replace the popular creative software with the subscription-based Creative Cloud, and launched an entirely new type of customer. This integrated campaign projected the customer's crowdsourced self-portraits onto their faces to show art and artist together and included.

Behind the Scenes

We crowd-sourced self-portraits from Behance, brought the artists together and projected their artwork onto their faces. No makeup. 3D-mapping, post production or photoshop. Only a camera and a projector.

Case Study

The website iamthenewcreative.com encouraged artists to create and submit their own portraits to become part of the movement. 

The campaign was also set to be displayed at the entrance to the Palais des Festivals during the Cannes Lions 2014.

Tweet Race – Mercedes Benz

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As Mercedes-Benz celebrates 125 years of innovation, competitors have been positioning the brand as old and stodgy.Our challenge was to introduce a legendary automaker to a new generation of consumers and launch Mercedes-Benz USA Twitter account. We created The Mercedes-Benz Tweet Race to the Super Bowl. 3 Days, 4 Teams, 1400 miles. Their Fuel: TWEETS. Destination: SUPER BOWL. On Feb. 2, 2011, four two-person driving teams recruited on Facebook embarked on their challenge powered only by the Tweets of their online supporters. Teams were in charge of creating engagement to literally drive them forward in real Mercedes-Benz vehicles. Conducted on Twitter and chronicled in real time at www.mbtweetrace.com, the race generated vast amounts of wholly unfiltered content from teams and supporters, bringing every aspect of the competition to life. As the bond between participants grew, the race reached millions of people and created connections between the brand and a new audience.