Dream On – 25 YEARS OF PHOTOSHOP

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To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop PSD files. The film was animated layer by layer utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, showing off the software’s contribution to the creative world in powerful and unexpected ways. Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life. The spot debuted on February 19th 2015 on YouTube and premiered during the Oscars and Mad Men Grand Finale to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

Case Study

Some of the artwork curated from artists on Behance, Adobe's online community.

Rainbows – Doritos

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To expand on what the brand positioning “For the bold” means and tell the world, “There’s nothing bolder than being yourself,” Doritos decided to “come out” in support of those who haven’t yet, and created a totally new product that stood as a social platform of support. Each bag contained rainbow-colored chips and a quote of support on the back, submitted by members of the LGBT community. Doritos Rainbows were available only online at DoritosRainbows.com. To claim a bag, visitors first decided how much they’d donate—starting at a minimum of $10—and could tweet a quote of support with the hashtag #boldandbetter. All the donations went to the It Gets Better Project in furtherance of its mission to inspire hope among LGBT youth and fight suicide. The bags were delivered via mail in the weeks leading up to National Coming Out Day.

The New Creatives – Adobe Creative Cloud

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A Cannes Cyber Lion winner, this campaign helped Adobe replace the popular creative software with the subscription-based Creative Cloud, and launched an entirely new type of customer. This integrated campaign projected the customer's crowdsourced self-portraits onto their faces to show art and artist together and included.

Behind the Scenes

We crowd-sourced self-portraits from Behance, brought the artists together and projected their artwork onto their faces. No makeup. 3D-mapping, post production or photoshop. Only a camera and a projector.

Case Study

The website iamthenewcreative.com encouraged artists to create and submit their own portraits to become part of the movement. 

The campaign was also set to be displayed at the entrance to the Palais des Festivals during the Cannes Lions 2014.